Search Engine Ranking help you in driving Traffic to Your Website

8 Easy Steps To An Improved Search Engine Ranking For Your Fitness Website

Looking for a way to get an improved search engine ranking for your fitness web site? Want to bring in more traffic so you can sell more of your fitness services and products?…

If you’ve spent any amount of time investigating the search engines and listening to what the search engine optimization “experts” have to say on the topic, I’m sure you’re a little (or a lot) confused about what you really need to do.

As with most other things in life, the so-called “experts” tend to make getting an improved search engine ranking SO much more complicated than it really is.

If you’re struggling to drive traffic to your fitness website, here are 8 simple steps you can follow that are guaranteed to wake you up from your search engine nightmare…

1: It All Starts With Picking The Right Keywords

If you want an improved search engine ranking, the first thing you need to do is brainstorm a list of high profitability keywords that are related to your fitness business and that fit with your fitness web site design.

Start by making a list of the obvious keywords first. If you offer online personal training on your site, add “online personal training” to your list. If you offer information on weight loss, include that too.

Don’t get too hung up on the exact keywords yet. For now, just list every possible topic you can think of that’s related to your fitness business and what you offer (or could offer) on your fitness website.

Exhausted all the obvious keywords?…

Visit the link at the end of this article for some free search engine positioning tools that will help you find additional keywords.

2: Develop A Blue-Print For Your Online Success

One of the most important things you can do to ensure your success at improved search engine ranking is to develop a solid plan of action.

Your Master Keyword List is that plan.

Once you’ve made your list of keywords and researched them using the search engine positioning tool mentioned above, it’s time to turn that list into your blue-print for online success.

Your Master Keyword List will help you decide which keywords you’ll design your fitness web site around and it’ll also make it much easier to decide exactly how to structure your fitness website for the best results.

3: Focus On Your Highest Profitability Keywords For Improved Search Engine Ranking

Now that you’ve made a list of keywords and built a fully researched Master Keyword List, it’s time to get improved search engine ranking by selecting your highest profitability topics.

Take a quick look at the Supply and Demand information (the info you gathered using the search engine positioning tool listed at the end of this article) contained in your Master Keyword List.

Try to find keywords that are related to what your site is about (and the products/services you offer) and that also have a HIGH demand and a LOW supply.

Select the 5-10 keywords that have the best demand-to-supply ratio. These will be the first pages you build for your fitness website.

Since they have a high demand (i.e. are searched for frequently) and a low supply (few competing web pages for that word) they’ll give you the best change if getting a high ranking at the search engines.

4: Build Your Web Pages So They Focus On One Specific Keyword

Many fitness professionals make a common mistake when they design their websites. They try to focus a single web page on as many related keywords as possible in hopes of getting an improved search engine ranking for multiple words.

Instead, focus each page of your fitness website on a single keyword from your Master Keyword List. This tells the search engines EXACTLY what your page is about and improves your chances of ranking highly at the search engines.

5: Keep Finding New High-Profitability Topics To Add To Your Master Keyword List

Once you’ve decided on (and built pages about) the highest profitability keywords related to your fitness website and the services you offer, start building pages that focus on the remaining keywords in your Master Keyword List.

Once you run out of keywords on your Master Keyword List, repeat the steps outlined above to develop even more high profitability keywords related to the services you offer on your fitness website.

6: Manually Submit To All The Major Search Engines

Once you’ve build those first 5-10 high profitability pages and linked to them from your fitness site’s home page, it’s time to let the search engines know about them.

First, do NOT use one of those automated submitting services or submitting software. The search engines hate those things and at best, you’ll be penalized for using them. At worst – you won’t be included in their index at all.

To have the best chance at improved search engine ranking you should manually submit to the major search engines. Each has their own set of rules for doing this and you should read those rules before you submit your site.

7: List With The Important Directories

Search engines are automated computer programs that scan, index, and determine your relevancy ranking thru a complex math equation. Directories, on the other hand, are completely run by humans.

Listing with the major directories will get you a much better search engine placement because the search engines give your site extra “weight” if a major directory links to your fitness website.

Once you’ve listed with the big ones (like DMOZ and Yahoo!) be sure to check out the secondary directories for an even more improved search engine ranking.

8: Don’t Waste Your Time On Developing Link Exchanges

There’s a lot of talk nowadays about building link popularity and exchanging links with other sites to get improved search engine ranking for your fitness website.

The general understanding (or is that MISunderstanding?) is that having other sites link to your fitness site will tell the search engines “Hey, I’m important… Rank me high!”.

On the surface that seems logical. But the truth is, it’s not so much the number of sites linking to you that matters — it’s the QUALITY of those sites that will boost your rankings with the search engines.

You’ll do much better by focusing on developing a huge Master Keyword list and building your pages as described above. And by all means, do make an attempt at building link popularity by getting listed in the major directories and sub-directories.

Just avoid trading links with every fitness website you run across. More often than not it will actually hurt you rather than help.

Does getting an improved search engine ranking sound like a lot of work?…

It is. But the time you invest here will pay off in spades!

Here’s the link for the search engine tools mentioned above…

Click here for a free search engine positioning tool that’s guaranteed to help you find tons of additional keywords for improved search engine ranking...

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Allen Hill Jr. is the author of “Fitness Website Profits”, a free newsletter that shows personal trainers, health club owners, and other fitness professionals how to successfully market themselves on the Web. For more information about using a fitness website to generate more qualified leads, get more referrals, and boost the profits from your fitness business visit his Fitness Website Design site at http://www.FitnessWebsiteDesign.com

Having a desirable search engine rank is ideal for driving
traffic to your website. Generally, the majority of a website’s
traffic comes through internet users’ use of the search engines.
A good search engine rank is really important considering that
over 80% of traffic for most websites is directed via search
engines and most users of search engines only click through to
websites that have a search engine rank within the first three
pages of the search engine results.

There are a number of search engines today. Each search engine
has its own algorithms which are rules that determine how
websites are placed in their search engine rank. Thus, a search
engine optimization strategy that provides a desirable search
engine rank in one engine may not produce good results in another
search engine. So, when trying to achieve a beneficial search
engine rank, you really need to focus on one, or maybe two search
engines for search engine rank purposes. If your website gets a
good search engine rank in the other search engines, you can
consider that a blessing.

Since your optimization strategy does need to be focused to be
successful, you may wonder which search engine or engines you
should focus on to achieve a search engine rank within the first
three pages of results. I recommend focusing your search engine
rank attempts on Google first, and Yahoo! second.

Getting a good search engine rank with Google will undoubtedly
drive loads of traffic to your website. Statistics have
repeatedly shown that Google is the most used search engine with
Yahoo! coming in second. These two major search engines also
power some of the smaller search engines, meaning that the
results generated by small search engines draw their results from
the major search engines. So, if you get a good search engine
rank in Google or Yahoo!, you will likely get a decent search
engine rank in some of the search engines they power such as MSN,
AOL, Ask Jeeves, and Alta Vista.

Another reason to strive for a top search engine rank in Google
is that it is an organic search engine, thus the results the
search engine displays are based on the quality and relevance of
the information on a website to the key terms searchers use
rather than being based on paid advertising and who can pay the
most to reach the top in search engine rank.

When you do a search using Google, you will notice that sponsored
links that appear at the top and at the right of the screen are
clearly marked so the searcher knows they are paid ads. All other
results generated are generated based on algorithms, not paid
advertisements. With Yahoo!, you can also tell which results are
generated as a result of sponsored links. If you cannot achieve a
search engine rank in the first three pages of Google or Yahoo!,
you can always opt for paid advertising that will get you listed
in the sponsored links.

Google’s pay-per-click advertising program is called AdWords.
Yahoo!’s cost-per-click advertising program is offered
throughYahoo! Search Marketing (formerly Overture). With both of
these programs, you can get your website advertised as sponsored
links in search engine results even if you cannot organically
achieve a search engine rank. Both programs have budgeting
features which enable you to control the amount of money spent
through your pay-per-click/cost-per-click advertising campaign.

The difference between organic search engine rank listings and
pay-per-click/cost-per-click search engine rank is that organic
listings don’t cost you anything while with per-click listings
you are charged the amount of your keyword bid for every click-
through to your website. Whether you get a search engine rank in
the search results naturally or through paid advertising, the
search engine rank is vital for driving traffic to your website.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you’re getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com